When your customers ask ChatGPT who to call, be the name it gives.
Every month we check whether ChatGPT, Google's AI answers and Perplexity name you when customers ask who to call. If they don't, we write out the fix.
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Real ChatGPT answer, shortened: asked through OpenAI's developer access with web search on and Windsor set as the location, October 13, 2026. Asked 3 times; the plumber we checked never came up. The ChatGPT app can answer differently.
More customers ask ChatGPT who to call, and they trust the answer
ChatGPT doesn't hand back ten links to scroll. You ask, like "who can fix a burst pipe tonight?", and get a few names back.
- 3rdAI tools are now the third most used way Americans get local business recommendations. BrightLocal, March 2026.
- 64%of people who use them trust tools like ChatGPT as much as reviews when picking a local business. BrightLocal, March 2026.
- 39%of Canadians used tools like ChatGPT in the past year to help decide a purchase. Léger for National Bank, June 2026.
What's it costing you?
19 of the 20 trades we checked on October 13 were missing for at least one question their customers ask (our own check, ChatGPT and Perplexity, 3 tries each).
That's 3 jobs a month at $400 each.
PointedTo is $149 a month (US$99 in the US).
Your numbers, not a promise.
On the 1st of every month
| What a customer asked | ChatGPT | Named |
|---|---|---|
| Best plumber in Windsor | yes, 3 of 3 | You, with Bubby's Plumbing & Heating and Apex Plumbing |
| Emergency plumber near Windsor | no, 0 of 3 | KZ Plumbing and Heating, Plumb Tech Plumbing |
One price. No contract.
Your first report is free, get it below, no card needed. Paying starts the monthly report.
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Your business, town and website. It asks Perplexity, and ChatGPT when we can. Keep the report either way.
Emails from us come from jay@getpointedto.com. Questions? Jordan Huzevka answers every one.